I've been making things for as long as I can remember. Some useful, some completely useless. Some for clients, others simply because I needed to see if an idea in my head could exist outside of it.
Over time, that instinct became different things: art, design and eventually creative direction.
Today, I work across brand, digital experiences and creative direction, helping turn ideas into identities, systems and experiences that feel clear, thoughtful and human.

I'm also the founder and Creative Director of Zenda Studio, an independent design studio based in Barcelona. We work closely with teams around the world, often somewhere between brand and product, from identity and digital platforms to ongoing creative partnerships.

A big part of what I do is listening. To people, to context, to what is being said and sometimes to what isn't quite there yet. I like taking ideas that are still abstract, emotional or difficult to articulate and finding a form for them without losing what made them meaningful in the first place.

With time, I've become less interested in making things simply look good, and more interested in what they can make people feel, understand or do.
That's probably what keeps me interested in creating: the possibility that something you make can leave something behind in someone else.
And when that possibility is there, I care deeply about getting the details right.